On the other hand, there is the Superbet Group known as the best multichannel sports betting operator in the Central and Eastern European region", says Olof Orn, Co-Founder and CEO. On the one hand we have Lucky7, a relatively new but already strong company both in terms of absolute numbers (€17M NGR in Q2), but also in terms of product, player experience, online casino, and digital marketing expertise. The transaction is the second step after an initial investment in the start-up phase, that, early in 2019, helped Lucky7 on their initial growth path. The Superbet Group, one of Central and Eastern Europe's largest sports betting & gaming company, announces the acquisition of a 60% stake from Lucky7, an online casino founded by Olof Orn, Karl Ahlberg and Magnus Petersson.
Source: Johnny Hartnett, CEO of Superbet Group
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